Benziger Thinking Styles Assessment

In this section we offer the Benziger Thinking Style Assessment (BTSA), a powerful tool that helps people improve their personal effectiveness and skills, resulting in an increase in organizational effectiveness.

Where did the Thinking Style Model come from?

• It is based on psychology and neurology studies.
• It established four areas that exist in the cerebral cortex which are responsible for a determined way of thinking, looking at life, and problem solving.
• People are born with one of these areas as dominant, two as competent auxiliaries and the fourth as an area of weakness.
• It allows us to explain and better understand the difference in individuals.
• It is a tool to improve personal and organizational effectiveness.

How do the strengths in Brain Dominance contribute to Problem Solving?

Frontal Left: Good analytical skills, use of critical analysis to assess cause and effect, to make decisions and announce actions to meet goals. Frontal Right: Good in adapting, innovating, conceptualizing, will generate solutions to identified problems. Basal Left: Their structured and sequential thinking allows them to define an action plan and put it into action. Basal Right: Utilize their expression and interpersonal skills to get the cooperation of people.

The BTSA is designed to deal with four specific management areas:

• Improve the quality of group and individual performances.
• Improve the quality of group and individual analytical decision making.
• Decrease interpersonal conflicts that are a result of lack of adaptation.
• Decrease personnel rotation.

Managers who utilize the BTSA have mentioned that they obtained very useful information on how to conduct a positive change in technology, work processes, management structure, and employees in general. A team formed by individuals with different thinking modes will be very effective. It will meet its goals quickly, without the members being burned-out doing work that by its physiology might result in being complicated or unsatisfactory.

The following are applications to the BTSA Model on Thinking Styles:

• Self-learning exercise to define vocational and/or professional re-orientation.
• Identify and affirm preferences and abilities.
• Identify levels of Types of Detours (application to non-preferred competencies).
• Evaluate how complementary is the individual within the group.
• Facilitate joint collaboration, valuing the differences.
• Increase levels of re-assurance in selection processes.
• Define career goals based on Brain Dominance.
• Establish a balance between creativity and daily operations, putting the organization to work in accordance with the Integral Brain Model.
• Define professional and organizational action plans.